The real secret behind writing any effective
press release is to plan your release out
carefully before publishing it.
A poorly constructed or planned press release
is just a waste of your time and resources. You
want to target the message of your press release
for the purpose it was meant for.
So, the first thing you must do before
writing your press release is to figure out just
what do you want to accomplish with it?
-- Do you want to add additional subscribers
to your newsletter or ezine?
-- Or are you trying to promote a new product
or service you have developed or are marketing?
Once you've decided what the most compelling
reason is for your press release, you can then
get down to the business of writing it.
Most press releases have a certain format that
they follow. If you're unsure of how to format
your press release correctly you can view a
sample press release template at
PRWeb.com.
The number one most important aspect of your
press release is your headline.
Get it wrong and you will limit the
effectiveness of your release. .
Your headline is what the search engines are
going to pick up on first. So make sure you use
it advantageously. List any key points here,
using your keywords or a catchy headline so that
it will grab your reader's attention.
Again planning is essential. If promoting a
new site include the URL in the headline. If
promoting a product or service then include some
keywords in the headline.
Some press release services use a summary
box. I normally write a catchy one-paragraph
recap of my press release using some of my
targeted keywords.
Tip::
One of the first questions I had when I first
started writing press releases was what was
considered a great release? What did it consist
of and how was it constructed?
Being curious, I emailed my contact at
PRWeb.com
and asked them if they could show me a few press
releases that they considered as excellent
examples.
These releases have received their editorial
scores of 5 on their scale of 1 to 5; with five
being the highest.
They sent me three of them for review and you
can see each one of them at:
http://prweb.com/releases/2005/2/prweb136748.htm
http://prweb.com/releases/2005/2/prweb149213.htm
http://prweb.com/releases/2005/2/prweb203448.htm
Study each one of these against the press
release template to see what is required for an
effective release.
Note:
Once you have studied the examples and want
to try submitting you own press release you need
to know which ones are the most popular ones
being used.
PRWeb.com
PressBox.co.uk
WebWire.com
24-7PressRelease.comom
Normally your release will be picked up by
Google news within a few hours after its
release. From there it will normally show up in
the natural search results within a few days or
a week.
I have used both of these services in the
past but have found that paying them at least
the minimum amount allows me to view my stats
online. It also allows me to choose different
categories for my press release to be displayed
in, giving my release a chance for wider
coverage. .
By using press releases, I have been able to
create a steady flow of targeted visitors to my
web site and affïliate programs while generating
dozens of back links to my web site.
Even though the effects of each individual
press release may be short lived, they still
have provided me with both frëe and inexpensive
ways for getting hundreds of new visitors to my
site and quite a few top ten positions in Google
for my targeted keywords.
So get to it and write a few press releases
yourself and see what they can do for you!
